雅思大作文話題素材及核心詞匯（下篇）
來(lái)源：
小編：環(huán)球雅思 4180【同源詞匯】impulsive adj. 沖動(dòng)的；impulsiveness n. 沖動(dòng)
【即學(xué)即用】Consumers may not actually need the products but they buy them impulsively soon
after they watch the advertisements.
消費(fèi)者可能并不需要這些產(chǎn)品，他們只是在看完廣告后沖動(dòng)地就購(gòu)買了。
propaganda n. 宣傳，鼓吹
【同源詞匯】propagandize vt. 宣傳，對(duì)……進(jìn)行宣傳 vi. 進(jìn)行宣傳；propagandism n. 宣傳
【同義表達(dá)】agitprop n. 宣傳鼓動(dòng)；publicity n. 宣傳
【經(jīng)典搭配】make propaganda for 為……宣傳
set up a propaganda 設(shè)立……的宣傳機(jī)關(guān)
【即學(xué)即用】The government produced much political propaganda.
政府進(jìn)行了大量的政治宣傳。
fake adj. 欺騙的，假的，偽造的
【同義表達(dá)】false adj. 偽造的；counterfeit adj. 假冒的，偽造的；fraudulent adj. 欺騙性的
【經(jīng)典搭配】fake/ false advertising 虛假?gòu)V告
fake commodities 假冒商品
【即學(xué)即用】Fake advertisement attract more and more attentions and become a serious social
problem.
虛假?gòu)V告越來(lái)越引人關(guān)注，成為一個(gè)嚴(yán)重的社會(huì)問(wèn)題。
fraudulent adj. 欺騙性的，欺詐的，騙人的，不誠(chéng)實(shí)的
【同源詞匯】fraud n. 欺騙； fraudulence n. 欺詐，欺騙性； fraudulency n. 欺詐，騙詐
【同義表達(dá)】deceptive adj. 欺詐的；treacherous adj. 奸詐的；fallacious adj. 謬誤的，騙人的；fake adj. 偽造的
【即學(xué)即用】Some information on the Internet is misleading and fraudulent.網(wǎng)上一些信息具有誤導(dǎo)性和欺騙性。
trick vt. &vi. 欺騙，哄騙 n. 詭計(jì)，計(jì)謀
【同義表達(dá)】cheat vt.&vi. 欺騙；deceive vt.&vi. 欺騙； fool vt.&vi. 欺騙
【經(jīng)典搭配】be tricked by 受欺騙
【即學(xué)即用】Without the strict censorship, people are constantly tricked by advertisements on TV.
沒(méi)有嚴(yán)格的監(jiān)管，人們時(shí)常被廣告欺騙。
詞匯拓展
be at one’s trick 捉弄人
play (或 put) a trick on someone 欺騙某人
tricks of the trade 某一門職業(yè)或生意的訣竅
dirty tricks 卑鄙的手段
uncensored adj. 未經(jīng)審查的，無(wú)保留的，無(wú)約束的
【同源詞匯】censor vt. 審查；censorship n. 審查制度
【經(jīng)典搭配】uncensored news reports 未受審查的新聞報(bào)道
【即學(xué)即用】In a sense, uncensored information corrupts children’s minds.
從一定意義上來(lái)說(shuō)，未經(jīng)審查信息腐蝕小孩的心靈。
exaggeration n. 夸張，夸大之詞，夸張的手法
【同源詞匯】exaggerate vi. 夸大，夸張； exaggerated adj. 夸張的，言過(guò)其實(shí)的
【同義表達(dá)】overstatement n. 大話，夸大的敘述
【即學(xué)即用】People buy the products impulsively due to the exaggeration of the advertisements.
由于廣告的夸大宣傳，使人們沖動(dòng)地購(gòu)買了某些產(chǎn)品。
over-emphasize 過(guò)度強(qiáng)調(diào)
【即學(xué)即用】Advertising usually over-emphasize the features of the products or the services.
廣告通常會(huì)過(guò)分地渲染產(chǎn)品或服務(wù)。
intrude vi. 侵入，侵?jǐn)_，打擾
【同源詞匯】intrusion n. 侵入，打擾； intrusive adj. 侵入的，打擾的
【同義表達(dá)】encroach vt. 侵犯； trespass vi. 打擾，冒犯
【經(jīng)典搭配】intrude on (infringe on)someone’s privacy 侵犯隱私
【即學(xué)即用】Some paparazzi intrude on stars’ privacy so as to get the sensational news.
狗仔隊(duì)為了獲得轟動(dòng)效應(yīng)的新聞，會(huì)經(jīng)常侵犯明星們的隱私。
privacy infringement 侵犯隱私
【同義表達(dá)】invasion of privacy 侵犯隱私
【即學(xué)即用】But do they realize that rapidly advancing information technology can also lead to
privacy infringement?
但是他們有沒(méi)有意識(shí)到迅速發(fā)展的信息技術(shù)也能導(dǎo)致侵犯隱私？
nuisance n. 討厭的（東西或事情、行為等），惱人之事，公害
【同義表達(dá)】irritation n. 激怒，惱怒；bother n. 麻煩，煩惱； annoyance n. 煩惱
【經(jīng)典搭配】make oneself a nuisance 被人討厭
【即學(xué)即用】Excessive advertising has become a nuisance in most cities of the world.
在大多數(shù)的城市中，過(guò)多的廣告很令人討厭。
false claim 虛假聲稱
【即學(xué)即用】Manufacturers easily make false claims about any product and influence the minds
of the people. For instances, young kids will be easily attracted by the false claims
made in advertisements.
很多廠家對(duì)產(chǎn)品虛假宣傳，影響人們的心理，如兒童就很容易受到廣告中不時(shí)宣傳的影響。
media hype 媒體炒作，媒體的大肆渲染
【即學(xué)即用】There is a big media hype for that new movie.
媒體的大肆渲染新推出的那部電影。
eating habit 飲食習(xí)慣
【同義表達(dá)】diet n. 飲食
【即學(xué)即用】Advertising influences our eating habits. There are ads for hamburgers, hotdogs,
pizzas, beer, candies, cakes, and the list keeps going.
廣告影響著我們的飲食習(xí)慣，有漢堡、熱狗、比薩、啤酒、糖果、蛋糕等等的廣告。
environment n. 環(huán)境
【即學(xué)即用】However, research clearly indicates that alcohol advertising and marketing also have
a significant effect by influencing youth and adult expectations and attitudes, and
helping to create an environment that promotes underage drinking.
然而研究表明酒類的廣告和營(yíng)銷對(duì)年輕人和成年人的預(yù)期和態(tài)度都有很大的影響，創(chuàng)造了一種氛圍來(lái)對(duì)未成年飲酒造勢(shì)。
expectancy n. 期望，期待
【同源詞匯】expect vt. 期望 vi. 期待
【同義表達(dá)】expectation n. 期待，預(yù)期；prospect n. 預(yù)期
【經(jīng)典搭配】expectancy of value 預(yù)期值
【即學(xué)即用】If young people like alcohol ads, they are more likely to have positive expectancies
about alcohol use and to intend to drink.
如果年輕人喜歡酒類廣告，他們就更愿意對(duì)飲酒抱有很高的期望，也就很可能喝酒。
perception n. 感覺(jué)，知覺(jué)，洞察力，看法
【經(jīng)典搭配】perception and attitudes 觀念和態(tài)度
【即學(xué)即用】Exposure to alcohol advertising shapes attitudes and perceptions about alcohol use
among young people
酒精廣告能夠塑造青少年對(duì)飲酒的態(tài)度和觀念。
ramification n. 結(jié)果，后果
【即學(xué)即用】The consequences and ramifications of the mass media relate not merely to the way
newsworthy events are perceived, but also to a multitude of cultural influences that
operate through the media.
大眾傳媒的帶來(lái)的結(jié)果是不僅涉及到人們是如何看待那些具有新聞價(jià)值的事件，同時(shí)也了解影響媒體的文化。
subliminal adj. 潛在意識(shí)的
【同源詞匯】subliminally adv. 下意識(shí)地；潛意識(shí)地
【同義表達(dá)】sub-conscious adj. 下意識(shí)的
【經(jīng)典搭配】subliminal advertising 潛意識(shí)廣告
【即學(xué)即用】Subliminal advertising in magazines is based on the fact that under any
circumstances, you store more information in a fraction of a second--and are
influenced by it--than you are ever consciously aware of.
雜志上的潛意識(shí)廣告，會(huì)在任何情況下，轉(zhuǎn)瞬間你就會(huì)記住信息，在沒(méi)有意識(shí)的情況下就受其影響了。
obesity n. 過(guò)度肥胖
【同源詞匯】obese adj. 肥胖的，過(guò)胖的
【即學(xué)即用】There are millions of adolescents fighting obesity, but at the same time they are
exposed to thousands of advertisements of junk food.
成千上完的青少年都在努力地減肥，但與此同時(shí)他們接觸大量的垃圾食品廣
告。
exclusively adv. 專有地，排外地，唯一地
【同源詞匯】exclusive adj. 獨(dú)有的 n. 獨(dú)家新聞
【經(jīng)典搭配】an exclusive 獨(dú)家新聞
exclusive to someone 僅限于……的
【即學(xué)即用】Some advertisements including food, toys, music, clothes are designed exclusively
to target children.
有些廣告如食品、玩具、音樂(lè)及服裝都是專門針對(duì)于兒童的。
influential adj. 有影響的，有勢(shì)力的
【同源詞匯】influence n. 影響
【即學(xué)即用】The media has a strong social and cultural impact upon society. This is predicated
upon their ability to reach a wide audience with a strong and influential message.
媒體對(duì)我們的社會(huì)和文化都產(chǎn)生很大的影響。主要在于廣大受眾能夠了解到強(qiáng)有力的信息。
思路拓展
人們生活在廣告的包圍之中 People are bombarded by advertisements。廣告經(jīng)常向公眾隱瞞真相advertisements withhold the truth from the public，夸大產(chǎn)品的優(yōu)點(diǎn)exaggerate the advantages of a certain product，但卻掩飾其缺點(diǎn) hide the drawbacks，因此消費(fèi)者很容易受到誤導(dǎo)consumers fall victim to the misleading advertisements。同時(shí)有些廣告宣揚(yáng)一種不健康的生活方式advocate the unhealthy life pattern，如 junk food，cigarette and alcohol。年輕人容易受到廣告的不良影響young people are tricked by advertisements so that they purchase some unnecessary products，在廣告所創(chuàng)造的時(shí)尚氛圍之中create a fashionable atmosphere，年輕人容易和別人攀比 keep up with the Joneses ，浪費(fèi)了金錢squander money， 成 為拜 金主義者
money-worshipper。
電視
glue vt. 似用膠固定，使不移動(dòng)
【經(jīng)典搭配】glue one’s eyes to… 目不轉(zhuǎn)睛地看
【即學(xué)即用】If children stay glued to the screen, then they will ignore the conversation with family members.
如果孩子們一動(dòng)不動(dòng)地看電視，那么他們就會(huì)忽略和家里人談話。
思路拓展
negative influences of TV Television makes people physically inactive. It is impossible to stand up and go for a walk when your favorite soap opera is coming up.You leave everything undone and rush to see what happens next and stay glued to the screen till it's over. Then another comes and you slowly but surely turn into a couch potato with health problems as in mental, as in physical field. What makes us glue ourselves to the TV screen and go to bed with a TV on? It's quite time to break the habit and start reading something useful, for example, the article about harm and advantages of watching TV.
excessive adj. 過(guò)度的，過(guò)多的
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